Practice Standing On Your Own, Season 1 · Nayi Kim × Jay Lee
No reason to follow
someone else's course
If you want to be a pirate, be a pirate. What matters is not your skills but your core. We start with finding it.
What the pilot cohort did
22 August 2026, at Material Memory Studio in Mullae, Seoul, a small group spent a day together. They arrived empty-handed and left holding a live link.
- Morning — Find and sort
- Introduce yourself without your job title
- An interview of eleven questions to surface your work assets
- Paired interviews, coached live by Nayi Kim
- The one line that moves you, and your three weapons
- Market read and choosing who this is for
- Afternoon — Build and ship
- Take apart platforms built entirely with AI
- Build your own landing page with Claude
- Deploy it for real on Vercel
- Set up an AI thinking partner tuned to you
- Design a marketing loop that runs on data
- What they took home
- A work-asset report
- Feedback report from the paired interview
- Keywords pulled out by AI
- A landing page actually deployed
- A personalised AI thinking partner
- A 90-day plan and one experiment
Who this fits
This is not a place to pick up one more AI tool. It fits people who have already built something up but cannot yet name it, and so cannot decide the next step.
It fits if
- You want to work under your own name outside a company but do not know what to start with
- You have more than a decade of career behind you and still cannot say it in one line
- You have sat through AI courses and still do not see how any of it attaches to your work
- You got stuck alone and would rather do this beside people carrying the same question
It does not fit if
- You already know what to build and only want to learn to ship it faster — a development course serves you better
- You are looking for a fast way to make money with AI — we do not cover that
- You want the output without building it — you build it yourself, all day
Why we start with your core
Using AI in order to learn AI makes no sense. The life you want to build comes first and AI is the tool for it. So we do not reverse the order.
Your core before any skill
Learning tools before you know what to build leaves you skilled with nowhere to point it. The whole morning goes to finding it: you set your job title down, surface your work assets through eleven questions, and hear from your partner's mouth the thing you could not say yourself.
No shared exercise everyone builds
Most developer-run teaching ends with everyone holding the same result. Here each person builds the thing attached to their own life. You leave with something unlike your neighbour's, which is why you keep working on it afterwards.
It ships the same day
We do not stop at a mockup on screen. It gets an address and reaches a state you can send to someone. Having built something and having shipped it work very differently on the step after.
Not only how to build it, but how to grow it
Ship it and stop, and nobody arrives. We design from the start how people will find it, from a marketing and growth angle. This is where it parts from AI teaching run by developers.
You fill these in and take them home
These are the actual sheets from the pilot cohort. The photographs are blurred on purpose, because seeing someone else's answers first gets in the way of your own. The blank worksheet is open in full, so you can fill it in alone if you like.
Work-asset template
Where what you have built gets a name
Paired interview sheet
Eleven questions — what the pilot cohort found most useful
Nayi Kim's sheet
Questions that narrow down the direction of your work
AI worksheet
The setup that attaches what you found to AI
From the pilot cohort
I have started one very small step.
In the same survey, what helped most was the paired interview and feedback from peers.
What we changed because of it
“It would help my thinking if Nayi's session and Jay's session were held separately, with time in between”
So we stopped putting everything into one day. Meeting online in November first, then building across four weeks in January, is the shape that came out of this request.
Two places to meet
We meet online in November, then build over four weeks in January. The November session also walks through what January covers, so you can take them in order or come only in January.
- 01
Online taster
It opens with the two of us asking each other questions. Then you fill in the year-end review worksheet on the spot, and we share a screen to show what building your own thing with AI actually looks like. If you can do it alone from there, do it alone.
What you take out
A filled-in worksheet, and a sense of where to start digging out your work assets
- Saturday 28 November 2026
- Online · 3 hours
- KRW 30,000
- 02
Four-week programme
With Nayi Kim you dig out the core of your work and give it a name; then you build it with AI and deploy it for real. Saturday mornings are for building together, Wednesday evenings are online checks on what each of you moved forward. There is also a one-to-one with each of us in the middle.
What you take out
A landing page with a real address, a work-asset card, an AI partner that knows you, a 90-day plan
- Starts 9 January 2027 · 4 weeks
- 4 in person — Saturdays, 10am
- 2 online — Wednesdays, 8pm
- Fee to be confirmed
Nayi Kim
Career accelerator
Thirteen years at JP Morgan and elsewhere, then twelve years and counting as a solopreneur. She has sat with more than 4,000 people over their working lives, and written five books.
Jay Lee
Solopreneur · Marketer · Artist
After Soomgo, 29CM and Blind in San Francisco, she spent sixteen years leading growth at fast-growing startups. She now works as a solopreneur, building and running several global platforms alone.
From diplomacy to startup leadership, Silicon Valley to the Arctic, corporate meeting rooms to artist residencies. They look like different jobs, but they are one question asked from different angles. How does a person cross over to the next version of themselves?
She started without an art degree and has exhibited in fifteen cities across twelve countries. She makes her own paints. She consults on putting AI to work for companies such as Sungsimdang, and for solopreneurs across many fields.
Questions we get
- Do I need to be able to code?
- No. But arriving with nothing prepared means spending the day poking at tools. The clearer you are on what you want to build, the better it goes. That is why the morning goes to finding it.
- I have taken AI courses already. What is different?
- Most courses teach you how to use the tools. Here we first find what kind of maker you are, then attach the tools, then plan how it grows. The marketing and growth angle is where it parts from AI teaching run by developers.
- I have never used Claude. Is that a problem?
- No. In the pilot cohort five of the eight had never used it, and all of them deployed a landing page that day. The session does run on Claude, so making an account beforehand saves time. If that is where you get stuck, we do it together on the day.
- I only use ChatGPT. Do I have to switch?
- This is not about dropping what you use. But getting to an actually deployed landing page takes fewer steps on Claude, so that is what the day runs on. What you use afterwards is yours to decide.
- How many times do we meet across the four weeks?
- Six. Four Saturday mornings in person (9, 16, 23 and 30 January) and two Wednesday evenings online (13 and 27 January). On top of that there is a separate one-to-one with Nayi and with Jay.
- What do I take home?
- The address of a landing page actually deployed, a work-asset report, feedback from the paired interview, an AI thinking partner tuned to you, and a 90-day plan with one experiment to start immediately.
- What should I bring?
- A laptop and a Claude account. Several people in the pilot cohort made the account on the day. If you get stuck there, we do it together.
- What are the dates and the fees?
- The online taster on 28 November runs three hours and costs KRW 30,000. The four-week programme starts on 9 January 2027, meeting Saturday mornings with two further Wednesday evenings online. The fee for the four-week programme is still being set; it goes up on this page as soon as it is, and the people who left their details hear first.
- Can I take part online only?
- The November taster is online only. The four-week programme in January meets in person in Seoul on Saturday mornings, with only two Wednesday evenings online, so you need to be able to get to Seoul.
When the next round opens
you hear first
Places are few and they go quickly once announced.